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Index
INTRODUCTION 1
TABLE OF CONTENTS 2
ABOUT 3
LEGAL 4
GIVING BACK 5
CONTRIBUTORS / ACKNOWLEDGMENTS 9
SHOULD YOU PUBLISH YOUR WORK? 14
How Can I Tell Whether My Art is Appropriate for Publishing? 14
Are There Reasons to Avoid the Art Print Market? 14
THOUGHTS ON THE EVOLUTION OF THE ART PRINT MARKET 15
THE IMPORTANCE OF PROPER PRICING 16
Don’t Sell Yourself Short 17
Goldilocks Theory 17
PERSPECTIVES – OPINIONS – POINTS OF VIEW 18
RESEARCH 19
PLANNING 22
PRICING QUESTIONS 24
SELLING ART 54
CONCLUSION 56
RESOURCES 57
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