Brand Within · the Power of Branding From Birth to the Boardroom (9780982596227)

The Brand Within is a book for the business leader and for the consumer who likes to be out in front of the latest trend. It's a book for young adults, looking to build and sustain the personal and professional relationships they'll draw on for the rest of their lives. It sends the message that branding is a two-way street.

THE BRAND WITHIN by Daymond John is the second nonfiction book in the best-selling "Display of Power" series. THE BRAND WITHIN examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.