Escape Velocity · Free Your Company's Future From the Pull of the Past

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple In *Escape Velocity* Geoffrey A. Moore, author of the marketing masterwork *Crossingthe Chasm* , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore **connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s* Execution* ,Clay Christensen’s *Innovator’s Solution* , and Gary Vaynerchuck’s *Crush It!* , and for anyone aiming for the pinnacle of business success, *EscapeVelocity* is an irreplaceable roadmap to the top.