No B.S. Marketing to the Affluent
- Authors
- Kennedy, Dan S.
- Publisher
- Entrepreneur Press
- Tags
- business
- ISBN
- 9781599181813
- Date
- 2008-06-01T00:00:00+00:00
- Size
- 2.06 MB
- Lang
- en
Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.