1,001 ways to keep customers coming back [electronic resource] · wow ideas that make customers happy and will increase your bottom line
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- Authors
- Greiner, Donna & Kinni, Theodore B.
- Publisher
- Crown Business
- Tags
- customer relations , customer loyalty , customer services , consumer satisfaction
- ISBN
- 9780761520290
- Date
- 1999-10-20T00:00:00+00:00
- Size
- 0.65 MB
- Lang
- en
Includes index;Title from title screen;Text;Mode of access: Internet via World Wide Web;Digitized and made available by: Books 24x7.com
Title from title screen
Text
Mode of access: Internet via World Wide Web
Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty
Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to:
·Creating products/services tailored to your customers' needs
·Recognizing and rewarding your most profitable trophy customers
·Using three kinds of guarantees to build customer trust
·Turning first-time customers into frequent buyers
·And much more!