Ben & Jerry's
- Authors
- Lager, Fred
- Publisher
- Three Rivers Press
- Tags
- business , biography
- ISBN
- 9780307780645
- Date
- 1994-05-17T00:00:00+00:00
- Size
- 5.91 MB
- Lang
- en
The former CEO of Ben Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."-- New York Times Book Review.
From the Trade Paperback edition.