Copy Chasers on Creating Business-To-Business Ads

Copy Chasers on Creating Business-To-Business Ads
Authors
Lawler, Ed
Publisher
Ntc Pub Group
ISBN
9780844234700
Date
1994-03-01T00:00:00+00:00
Size
9.26 MB
Lang
en
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Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses have been the best-read feature of Business Marketing magazine for over 50 years. You'll see how each ad illustrates one of the 10 "golden rules" of compelling business-to-business copy.