The Real Coke, the Real Story
- Authors
- Oliver, Thomas
- Publisher
- Random House
- Tags
- reference
- ISBN
- 9780804151313
- Date
- 1986-09-12T00:00:00+00:00
- Size
- 1.79 MB
- Lang
- en
Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.