The Old Rules of Marketing Are Dead · 6 New Rules to Reinvent Your Brand and Reignite Your Business

**The *New York Times* and *USA Today* Bestseller!**

**Reinvent your marketing to keep up with an ever-changing marketplace**

"A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world."

**\--Robert Hanson, President, Global Levi's(R) Brand, Levis Strauss advertising is the catch-all to every problem; and marketing results can't be measured. It all adds up to the age-old belief that marketing is an art, not a science--which couldn't be further from the truth.

*The Old Rules of Marketing Are Dead* is a road map for breaking out of old, established--and increasingly ineffective--routines and reinventing your organization's marketing by:

Positioning marketing as a business partner--not as a tool for meeting a strategic objective

Holding marketing accountable for results with the application of hard data-- not vague qualitative measurements

Providing leadership within your organization--not following the direction of everyone else

From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up--to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today's post-Great Recession business landscape.

Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. *The Old Rules of Marketing Are Dead* has what you need to reinvent your products, your services--and your future.