The Secrets of Consulting · A Guide to Giving and Getting Advice Successfully (Consulting Secrets)

If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.

Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to

\-- price and market your services

\-- avoid traps and find alternative approaches

\-- keep ahead of your clients

\-- create a special "consultant's survival kit"

\-- trade improvement for perfection

\-- negotiate in difficult situations

\-- measure your effectiveness

\-- be yourself

You will also find straightforward advice on marketing your services, including how to

\-- find clients

\-- get needed exposure

\-- set just-right fees

\-- gain trust

The Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.