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A

winner of the National Book Award and the

Pulitzer Prize, Tina Rosenberg has spent her career tackling some of the

world’s hardest problems. Now, through striking stories from around the globe,

Rosenberg shows how positive peer pressure can change people’s behavior and

solve seemingly intractable social quandaries. In every case, pioneering social

entrepreneurs throw out the old models for social change in favor of humanity’s

most powerful and abundant resource: our connections with one another. The

result is one of those rare books that will not only revolutionize the way you

look at the world but also give you the power to change it.