Beyond 2000 · The Future of Direct Marketing

Beyond 2000 · The Future of Direct Marketing
Authors
Reitman, Jerry I. & Oates, James G.
Publisher
McGraw-Hill/Contemporary
ISBN
9780844234502
Date
1994-09-28T00:00:00+00:00
Size
0.58 MB
Lang
en
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Find out how 28 specialists from fields as diverse as communications, media, list brokerage, retail, publishing, and agency management feel trends will impact all direct marketing categories and discover creative techniques, tools, and strategies that will add new power to your direct marketing arsenal. You'll find out how to:

-- Solve the strategic challenges of a global environment

-- Craft messages that stand out

-- Integrate telemarketing into print, mail, and broadcast campaigns