Profitable Growth Is Everyone's Business

The coauthor of the international bestseller Execution has created the how-to guide for solving today's toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.

For many, growth is about "home runs"-the big bold idea, the next new thing, the product that will revolutionize the marketplace. Whileobviously attractive and lucrative, home runs don't happen every day and frequently come in cycles.

Products like Kevlar, Teflon, and the Dell business model for selling personal computers maybe once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through "singles and doubles"-small day-to-day wins and adaptation to changes in themarketplace that build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for homeruns. Singles and doubles provide the discipline of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model.

Inherent in thisway of thinking is the revolutionary idea that growth is everyone's business-not solely the concern of the sales force or top management. Just as everyone participates in cost reduction, so musteveryone be engaged in the growth agenda of the business. Every contact of each employee with a customer is an opportunity for revenue growth. That includes everyone from the people working in a company's callcenter handling customer inquiries and complaints to the CEO.

In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitablegrowth. For more than twenty-five years, Ram Charan has been working day in and day out with companies around the world. The ideas he has developed for solving the profitable revenue growth dilemma facing many businessesare based on personally seeing what works in real time. These are ideas that have been tested across industries and that deliver results, and they can be put to use starting Mondaymorning. "From the Hardcover edition."