Principles of Marketing European Edition
- Authors
- Kotler, Philip & Armstrong, Gary & Harris, Lloyd & Piercy, Nigel F.
- Publisher
- Pearson Education
- Tags
- business , reference
- ISBN
- 9780273742975
- Date
- 1980-01-01T00:00:00+00:00
- Size
- 40.79 MB
- Lang
- en
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.