The Right-Brain Business Plan

Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

Develop a financial plan with fun and flair

Select your circle of support to get the work done

Clarify your business values and goals

Paint a picture of your business landscape

Understand your competition and what makes you stand out from the crowd

Identify your perfect customers and create a marketing plan to reach them

Map out concrete action steps to bring your Right-Brain Business Plan to life