The New Alpha Male

**NBA and TEDx star Lance Allred helps men their true source of strength, while embracing authenticity and vulnerability**

These days, we hear plenty about what's wrong with men--like toxic masculinity, patriarchy, mansplaining, and male privilege. But how does a man get it *right* in this changing world? When our most visible role models are only showing us how to be angry and regressive, today's men need a new game plan for success: *The New Alpha Male,* by Lance Allred.

Having grown up in an ultra-patriarchal family and succeeded in the hyper-competitive world of the NBA, Allred knows firsthand how the old model of masculinity works--and why it is failing both men and women today. In this book, framed within the context of a basketball game, he helps men break down the outdated ideas we've internalized as "truths" about topics such as culture, addiction, fear, and spirituality--so we can move on to build a better, healthier, and stronger vision of manhood.

Allred's new playbook is built around the seven Principles of Perseverance--Accountability, Integrity, Compassion, Discomfort, Acceptance, Transformation, and the final "winning combination" of Forgiveness and Gratitude. *The New Alpha Male* is a bold, straight-talking guide for men of all ages who want to step up their game and become the sort of empowered, openhearted leaders our world needs.

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