The Reluctant Entrepreneur · Turning Dreams Into Profits

- Authors
- Masterson, Michael
- Publisher
- John Wiley & Sons
- Tags
- business , small business , business & economics , entrepreneurship , general , new business enterprises
- ISBN
- 9781118178447
- Date
- 2012-06-26T00:00:00+00:00
- Size
- 0.40 MB
- Lang
- en
**Intelligent strategies for starting and growing a small business with minimal personal financial risk** A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, *The Reluctant Entrepreneur: Turning Dreams into Profits* addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.
Presenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.
Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, *The Reluctant Entrepreneur* presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.