Plug Your Book! Online Book Marketing for Authors

> Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction

> Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns

> Blog to connect with readers, driving them to Amazon and bookstores

> Boost your visibility with Google, use MySpace for viral marketing

> Ignite word of mouth with Web social networks

> Capitalize on peer content and "amateur" book reviews

Here's what the experts say about this book:

"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."

\-- Jane Corn, Amazon.com Top Reviewer

"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."

\-- Scott Sigler, # 1 bestselling author

"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."

\-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"

\- Joe Wikert, executive publisher, John Wiley Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness

... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations

... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews

... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site

... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service

... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites

... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing

... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . .