Prototyping

Prototyping is a great way to communicate the intent of a design both clearly and effectively. Prototypes help you to flesh out design ideas, test assumptions, and gather real-time feedback from users. With this book, Todd Zaki Warfel shows how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

TESTIMONIALS

"When someone asks me about prototyping, I'll be pointing them to this book from now on."

�Kim Goodwin: VP Design, Cooper; author, Designing for the Digital Age

"Todd's text offers a comprehensive view of prototyping--from the role of prototypes in socializing decision making and achieving organizational buy-in, to the actual pragmatics of creating interactive artifacts. This is a solid book for those 'in the trenches'--the designers doing the actual work that ends up in the actual products we use every day."

�Jon Kolko: Editor-in-Chief, interactions; Associate Creative Director, Frog

"If you design applications and are stuck in the land of task flows and wireframes, you really need to pick up a copy of Prototyping: A Practitioner's Guide. Todd offers practical, hands-on advice to jump start your prototyping and make your designs truly interactive before they are built."

�Dan Saffer: Principal, Kicker Studios; author of Designing for Interaction and Designing Gestural Interfaces

"Whether you're prototyping to explore ideas or to communicate them, Todd Zaki Warfel's smart, accessible guide will give you the tools you need."

�Jesse James Garrett: Author, The Elements of User Experience; President, Adaptive Path