Managing Across Borders · the Transnational Solution
- Authors
- Bartlett, Christopher A. & Ghoshal, Sumantra
- Publisher
- Harvard Business Review Press
- Tags
- business
- ISBN
- 9780875848495
- Date
- 1989-09-07T00:00:00+00:00
- Size
- 1.31 MB
- Lang
- en
Traditional multinational, international, and global management models will not be able to compete in the years ahead. The authors set forth a new organizational form--the transnational. They describe its characteristics and how to develop them. Based on a five year worldwide research project involving companies in Japan, the United States, and the United Kingdom. "Valuable lessons for companies in a wide range of industries and sizes; indeed almost any organization operating several different businesses across borders."--Financial Times "Managing Across Borders...represents the leading edge of thinking on this important subject."--Michael E. Porter