Loyalty 3.0 · How to Revolutionize Customer and Employee Engagement With Big Data and Gamification

About the Book: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, dont inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Can you blame them?Silicon Valley start-up Bunchball, the pioneer and innovator in gamification, is light years ahead when it comes to the concept of loyalty-and using it to drive business profits and growth. Focusing not only on customer loyalty, but also the loyalty of employees and partners, Bunchball combines behavioral economics, big data, social media, and gamification to inspire loyalty that lasts-from everyone involved in the success of a business.Now, in Loyalty 3.0, Bunchball founder Rajat Paharia reveals how you can use these same techniques to seize the competitive edge for your business.Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners. Loyalty 3.0 arms you with everything you need to know in order to build a loyalty and engagement program that drives a sustainable advantage for your business. Content Acknowledgments Introduction Part 1: Vision Chapter 1: May You Live in Interesting Times The Three Faces of Loyalty The Road to Loyalty 3.0 We Live in Interesting Times Chapter 2: Whoever Figures Out Motivation Wins Fueling the Fire Deep Dive into the Five Intrinsic Motivators Piece of Cake? I Just Work for a Paycheck Chapter 3: The Next Big Thing Is Big Data What Is Big Data and Where Does It Come From? How Can We Use Big Data? Crunching the Numbers Big Data in the Consumer Space Big Data in the Employee Space Employee Hiring: An End to Hunches Workforce Analytics Big Data, Big Problems Whats Next? Chapter 4: Gamification: The