The Growth of Global Business
- Authors
- Ietto-Gillies, Grazia & Clegg, Jeremy & Cox, Howard
- Publisher
- Routledge
- ISBN
- 9780415630092
- Date
- 2012-11-26T00:00:00+00:00
- Size
- 1.61 MB
- Lang
- en
This set re-issues books originally published between 1971 and 1999 and reflects the growing importance of International Business as a serious academic discipline. The books selected include works by James Ahiakpor, Christopher Bartlett, Yves Doz, John H Dunning, Paul W Beamish, Candida Brush, Beat B�rgenmeier, Jean-Louis Mucchielli and Alan Rugman, Edith Penrose, Nigel Thrift, Michael Taylor, Peter Enderwick, Howard Cox, Jeremy Clegg, Grazia Ietto-Gillies, Stanley Paliwoda and Peter Turnbull among others. They provide a new generation of scholars with access to some interesting ideas from some of the earlier pioneers in the field and examine topics such as:
Multinational entrepreneurship
The Finance of International Trade
Multinational joint ventures
Transnational corporations
Global corporate strategy
Research in international marketing.