Franchising and Licensing · Two Ways to Build Your Business
- Authors
- Sherman, Andrew J.
- Publisher
- AMACOM/American Management Association
- Tags
- business
- ISBN
- 9780814404508
- Date
- 1991-05-13T00:00:00+00:00
- Size
- 0.95 MB
- Lang
- en
Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies--across an ever-expanding spectrum of products and services--are discovering that yes, they are.