Introduction to Data Visualization & Storytelling · A Guide For The Data Scientist

Why are Hans Rosling’s charts so good, but Excel charts are often not?

Why does SpaceX use pies, and BlueOrigin bar charts?

What is the narrative behind the Brexit bus?

In this book, you will learn these and how to visualize the fascinating topics of gender equity, inclusion, income and age bias. What is the role of a narrative in a chart? The foundations of storytelling? and what is the relation between data, information, and knowledge.

The author brings together concepts from design thinking, data science and strategy to take the reader on a journey where the destination is great visual storytelling. Whether you are an MBA candidate, a strategy consultant or an aspiring entrepreneur, this book explains the foundations to build meaningful visuals.

Designed as a series of Socratic exercises for a data visualization course, whether you are preparing visuals with Excel, SPSS or Tableau this book is for you. No data skills or Math knowledge required.

Based on the same author’s award-winning “How to Storytell the Kaggle 2018 Survey”, and the workshop “Visualization Storytelling” presented at the 20th Annual International Conference on Digital Government Research (pp. 532-533); this book will change the way you think about the power of visual thinking. Comments from readers:

“MBAs are going to Love it!” – Ricardo Braganza.

“I am on fire. I am going to send a copy of the book to everyone in the Advanced Analytics dept.” – HR manager at a consulting company.