Google AdWords

Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.

Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.

Learn the advantages of proper account structure based on tightly knit themes

Understand AdWords auction and the importance of keyword Quality Score

Determine your preferred bidding model and daily ad budget

Evaluate campaign performance by timeframe, keyword, and other criteria

Hone your keyword list whenever search queries trigger your ads

Add negative keywords to filter out irrelevant queries

Outperform competitors and organic search results with targeted ad copy

Determine conversion goals, and use AdWords tools to track them