[Dummies 01] • Writing CopyFor Dummies

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

Write compelling headlines and body copy

Turn your research into brilliant ideas

Create motivational materials for worthy causes

Fix projects when they go wrong

* Land a job as a copywriter