The NeuroPreneur

In his book, The NeuroPreneur (2022), Dr. Nitit Mah shows new entrepreneurs a proven and powerful scientific system for quickly and precisely targeting customer needs. And he reveals that those needs are best cultivated by first understanding the human brain and human sensory feelings that are tied to such needs. Based on that, he shows them how to design strategies to win and gain attention from potential customers — in other words, how to “get their loyalty and their business. Thus, he coined the term “NeuroPreneur” because his marketing strategies are solidly based on a true scientific understanding of how the human brain, human sensory reflexes, and human mind actually work. This is especially relevant to modern businesses in trying to reach millennials and centennials, who have an especially reduced attention span and so their attention must be captured very quickly, before they lose interest. With this approach, hard-selling isn't needed — trained NeuroPreneurs can quickly eliminate any customer's resistance and become their brand champions with Dr. Mah's scientific system. Through being trained in Dr. Mah's profound understanding of human nature and human motivations, entrepreneurs can now evolve into skilled NeuroPreneurs and start using the remarkable tools of today's technology to reach specific sales targets and convert them efficiently into satisfied repeat customers and lifelong followers of his company brand and his products.