The Misinformation Age · How False Beliefs Spread

The social dynamics of “alternative facts”: why what you believe depends on who you know

Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them?

Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not?

The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively.

“Empowering and thoroughly researched, this book offers useful

contemporary analysis and possible solutions to one of the greatest

threats to democracy.”—Kirkus Reviews“[The

authors] deftly apply sociological models to examine how misinformation

spreads among people and how scientific results get misrepresented in

the public sphere. They offer scientific case studies—the discovery that

CFCs were responsible for the ozone hole in the 1980s, for example—to

explore the question of what constitutes truth and to consider the role

that information plays in a healthy democracy.”—Andrea Gawrylewski, Scientific American"Fake

news has revealed a dark side of networks: an almost unstoppable

ability to spread false and misleading information, changing people's

perception of reality and shaking the political establishment. The Misinformation Age is

a timely, engaging narrative of how this happened and how the mix of

fake news and networks is changing our world."—Albert-László Barabási,

author of Linked: The New Science of Networks

"An

important book for an era of weaponized information. False beliefs

aren’t due to stupidity or cognitive biases, but to the trust that all

of us necessarily place in others. It has to be tackled at the systems

level, and the authors offer some provocative ideas for how."—George

Musser, contributing editor for Scientific American and Nautilus magazines"In

this perilous moment—when knowledge is powerfully eroded by new and

effective campaigns of misinformation—O’Connor and Weatherall offer a

critically important philosophical defense of evidence, facts, and above

all, the truth."—Allan M. Brandt, Harvard University“The Misinformation Age

is the best book I've read on why the fake-news epidemic is afflicting

us and what we can do about it. It offers in-depth reporting and

provocative analysis delivered in lively prose, a rare combination.”--

John Horgan, director of the Center for Science Writings, Stevens

Institute of Technology

Cailin O’Connor is assistant professor of logic and philosophy of science at the University of California, Irvine. 

James Owen Weatherall is professor of logic and philosophy of science at the University of California, Irvine, and author of the New York Times best-seller The Physics of Wall Street. Both are members of the Institute for Mathematical Behavioral Science. They reside in California.