Summary of 'The Power of Habit · Why We Do What We Do in Life and Business' by Charles Duhigg. In-Depth Summary by edify.me

**This is an in-depth, chapter-by-chapter summary of *The Power of Habit* by Charles Duhigg.** *The Power of Habit* is a bestselling book that explains the science of habits, and how they affect individuals, organizations and societies. Are you trying to exercise more regularly, lose weight and be more productive? This book will give you the knowledge and tools to create good habits and change bad ones.

The book explains:

\- The 3 components of habits that form the "habit loop"

\- How cravings drive habit loops

\- How retailers influence consumer habits to get people to spend more

\- The powerful effects of keystone habits (habits that create a cascade of positive changes)

\- How companies like Starbucks and Alcoa instill organizational habits to improve business

\- How organizational habits can produce toxic cultures

\- The use of habits in movements and religions

**In this summary:** **Prologue:** The deep influence of habit in our lives. **Chapter 1 - The Habit Loop:** Cues, routines, rewards; 4 facts about habits. **Chapter 2 - The Craving Brain:** Craving, or the expectation of reward. **Chapter 3 - The Golden Rule of Habit Change:** Inserting new routines; habit reversal training; the importance of belief. **Chapter 4 - Keystone Habits:** How habits transform other habits; small wins; supporting structures; cultures and values. **Chapter 5 - Starbucks and the Habit of Success:** Willpower as a habit; inflection points; autonomy and willpower. **Chapter 6 - The Power of a Crisis:** Organizational habits; warring factions; using a crisis to spur change. **Chapter 7 - How Target Knows What You Want Before You Do:** How retailers manipulate consumer habits. **Chapter 8 - Saddleback Church and the Montgomery Bus Boycott:** The 3 steps to creating a movement. **Chapter 9 - The Neurology of Free Will:** Addictions; near misses. **Appendix: A Reader's Guide to Using These Ideas:** The 4 steps to changing a habit.

**Estimated reading time: 1:20 hours

Original Book: 5:50 hours

*You Save: 4:30 hours** *

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