Hops and Dreams · the Story of Sierra Nevada Brewing Co.

Hops and Dreams · the Story of Sierra Nevada Brewing Co.
Authors
Burton, Rob
Publisher
Heidelberg Graphics
Tags
company profiles , beer , entrepreneurship , business
ISBN
9781935807018
Date
2010-10-04T00:00:00+00:00
Size
1.19 MB
Lang
en
Downloaded: 25 times

On November 15, 1980, two young homebrewers opened a microbrewery in northern California, naming it after a nearby mountain range. Thirty years later, Sierra Nevada Brewing Co. is widely recognized as a leader of the craft brewing revolution that has changed American beer's reputation around the world. Rob Burton, professor of English at California State University, Chico, tells the story of the company's astonishing rise to success.