Business to Business Marketing
- Authors
- Hunter, Victor L.
- Publisher
- McGraw-Hill
- Tags
- test
- ISBN
- 9780844232300
- Date
- 1997-01-01T00:00:00+00:00
- Size
- 0.92 MB
- Lang
- en
Business to Business Marketing: Creating a Community of Customers is the first book to provide a comprehensive model for doing business in the new customer-focused environment and the practical guidance for implementing profitable, customer-driven marketing programs.