Marketing Automation For Dummies®

Marketing automation has changed the way marketers operate, and in "Marketing Automation For Dummies "readers will discover how to leverage this technology. The author will help readers evaluate their current processes, help readers select the correct tool, provide best practices to help readers leverage their new tools, outline processes and steps to help ensure a seamless integration with your CRM, and share a few case studies of companies who have recently implemented this technology as well.The book will cover: Establishing a profile for the buyerWorking within the marketing lifecycleTaking stock of your marketing and sales assetsChoosing the right tool for your businessCreating a lead scoring model Integrating marketing automation with your CRM toolsIntegrating marketing automation with other processesNuturing your leadsUsing marketing automation to reach buyers via e-mail, social media, and more