The Passionate Organization · Igniting the Fire of Employee Commitment

"Everyone's heard about companies that seem to have everything--great products, enormous capital resources, reputation, skilled employees, ""advanced"" planning--and they still fail. Why? Perhaps they lack passion.

Emphasizing ""big vision,"" mutual trust, and deeply held core values, Jim Lucas demonstrates how to win and keep the competitive edge by thinking with the heart as well as the head. He shows how a committed, passionate workforce can:

make shifts and leaps that strategic planning alone cannot envision

fight to achieve the organization's mission

bring continuous improvement, creativity, and innovation to their work

enjoy a more fulfilling life, personally and professionally, by committing to something greater than themselves."