The Business of Sports · 2nd Edition

The Business of Sports, Second Edition is a comprehensive collection of

readings that focus on the multibillion-dollar sports industry and the

dilemmas faced by today's sports business leaders. It covers professional,

Olympic, and collegiate sports, and highlights the major issues that impact

each of these broad areas.

The Second Edition provides insight from a variety of stakeholders in the

industry and covers the major business disciplines of management, marketing,

finance, information technology, accounting, ethics, and law. Each chapter

features concise introductions, a broad range of focused readings and targeted

discussion questions, and graphs and tables to convey relevant financial data

and other statistics.