Born to Blog

The blueprint for building blogs that drive profit and growth "Born to Blog" provides the information and tools you need to create and manage a blog that delivers extraordinary benefits. It outlines everything you need to know, including from blogging basics and setting up your blog to attracting loyal readers and converting them into buyers.

Mark Schaefer is the author of two bestselling business books: "The Tao of Twitter" and "Return on Influence." He is founder of the annual Social Slam conference and speaks frequently on the regional and national level. Schaefer is an adjunct marketing professor at Rutgers University, a consultant, and blogs at {Grow}, and has one of "AdAge"'s Top 100 marketing blogs.

Stanford Smith is an online marketing and social media strategist who has created award-winning social media strategies for state governments and Fortune 500 companies. He is the founder of PushingSocial.com, a resource for business blogging and recently rated as the #6 top social media blog in the world by Social Media Examiner.