THE STRATEGY AND TACTICS OF PRICING
- Authors
- Zale, Joseph & Nagle, Thomas & Hogan, John
- Publisher
- Prentice Hall
- Tags
- business
- ISBN
- 9780136106814
- Date
- 1986-10-01T00:00:00+00:00
- Size
- 2.48 MB
- Lang
- en
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.
"
The Strategy and Tactics of Pricing" shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.
The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.