Google Analytics 2. 0
- Authors
- Ledford, Jerri Lynn & Tyler, Mary E.
- Publisher
- John Wiley & Sons
- Tags
- internet users , statistical services , reference , web , internet searching - statistical services , retailing , statistics , industries , internet users - data processing , internet searching , electronic books , web usage mining - computer programs , general , search engines , internet , business , data processing , computers , computer programs , business & economics , world wide web , google analytics , web usage mining
- ISBN
- 9780470175019
- Date
- 2007-08-27T00:00:00+00:00
- Size
- 7.60 MB
- Lang
- en
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0 , such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS ** Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card, you can attract new customers to your website on Google's dime.