How Companies Win · Profiting From Demand-Driven Business Models No Matter What Business You're In

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. *How Companies Win* makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first time. Taking the reigns from Larry Bossidy’s *Execution* , W. Chan Kim and Renée Mauborgne’s *Blue Ocean Strategy* , and Kash’s own *The New Law of Demand and Supply* , this is a must-have for succeeding in business in the twenty-first century.