Not Knowing · The Art of Turning Uncertainty into Opportunity

In order to thrive in uncertain times, this fascinating book proposes we head, uncomfortably, towards the unknown, rather than away from it. By developing a unique relationship with Not Knowing we discover a new way of living, working and succeeding in our modern world.

This book re-frames the concept of Not Knowing, from being in a fearful place of weakness and ignorance, moving to something we must engage with personally. It introduces us to a new paradigm, where Not Knowing becomes an exciting opportunity, where we are no longer limited by what we already know and our habitual reactions to things that life throws at us, so that deeper knowing can emerge, full of rich possibilities and wisdom.

You will be led on an inspiring journey into Not Knowing, encouraging you to develop an exploratory mindset, so that you may face the unknown and thrive, rather than merely survive. With a diverse range of inspirational stories from people in all walks of life, you will learn the mindset and skills of those who not only tolerate the unknown but use it to their advantage – to experience joy, creativity, excitement and possibility for their whole lives.

In this book you will learn how Not Knowing enabled:

A veteran and CEO of an architecture firm to rescue his company from bankruptcy to become one of the fastest growing outfits in the US

A small engineering company in Colombia to increase annual sales from $4 million to $56 million by throwing out the rule book and moving from a place of control to a place of trust

An engineer and chef to discover a ‘secret sauce’ by making a mistake which took three years to replicate

A Deputy CEO of a media company to manage a significant transition in the industry by leading his team into the unknown.