Gestalt Psychology

Influence customer perceptions and make advertising more memorable!This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.In 50minutes you will be able to:Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brainLearn how you can use this theory as a psychology-based tool in marketing and management practicesIdentify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behaviorABOUT 50MINUTES.COM | Management Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to...