The New Small · How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies

A small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks. And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago. In *The New Small* , you'll discover how these companies creatively and intelligently use technology to:

Reach new customers Reduce costs Increase internal collaboration and communication Create flexible work environments Rife with profiles from a wide variety of industries, *The New Small* offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners--and those thinking about starting their own shops. **About the Author** Phil Simon is an independent technology consultant, author, writer, and dynamic public speaker for hire. He focuses on the intersection of business and technology. He is the author of *Why New Systems Fail* and *The Next Wave of Technologies*. **Praise** "A powerful, important. and eye-opening book. Simon expertly demonstrates how, by skillfully using technology, social media, and collaborative tools, even the smallest of businesses can achieve amazing levels of success. *The New Small* is a very big idea. Read it, but be warned: You may want to change your life once you've finished it." -Mitch Joel, President, Twist Image and author of *Six Pixels of Separation* "We've known for a while that 'small is the new big, ' to quote Seth Godin, but a piece has been missing--specifically the piece that explains how technology has been accelerating the trend and how companies can harness technology to take advantage of it. In *The New Small* , Phil Simon does a masterful job of filling that void. I heartily recommend it." -Bo Burlingham, editor-at-large *Inc.* magazine and author of *Small Giants: Companies That Choose To Be Great Instead of Big* " *The New Small* is a veritable treasure chest of management tips and technologies. Simon's storytelling rivals Malcolm Gladwell and his knowledge of technology rivals Chris Anderson. A must-read." -Paul Spiegelman, Author, *Why is Everyone Smiling?* "From arrows to gunpowder, from ATMs to email, technology has always been the great equalizer. In this powerful and indispensable book, Phil Simon shows how small and medium-sized business can out-duel the big guys through smart and sharp adoption of nimble tech. *The New Small* shows precisely why, what, and how inexpensive technology can improve every facet of your business. It's not a book, it's an investment in transformation." -Jay Baer, co-author of *The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social* "An excellent book for seasoned business owners and entrepreneurs alike. Ever wondered what new technologies are out there and if they make sense for your business? When you read *The New Small* , be sure to have a notepad and highlighter handy, You will be using both as you gleam nuggets of technology and business insight. Highly recommended." -Shama Kabani, Author of the Bestselling book *The Zen of Social Media Marketing*