Cash in on Cash Flow · 50 Tough-As-Nails Ideas for Revitalizing Your Business

Sounds like quite a deal - and that's exactly what you'll get from this energetic and refreshing look at how to revitalize a business. According to David Silver, the life blood of any business is cash - and he shows you how to remove your business's precious cash from unproductive activities and infuse it into growth areas. With humor and irreverence, Cash In on Cash Flow provides serious information on how the wise utilization of cash can turn around any small business that's in trouble...or just in the doldrums. The author's 4-stage revitalizing process shows you how to: . 1. Examine 10 expense categories and slash them to create genuine liquidity (a pile of cash). The author reveals some unorthodox cash-saving techniques, such as how to profit on health insurance or barter for advertising space. 2. Spin off peripheral assets (and activities) and refocus on the core business. Silver shows how to continue to make money off these peripherals by having others operate them for you. 3. Reexamine your whole approach to marketing. You'll learn the importance of using multiple marketing channels. The author challenges you to expand your channels to two dozen, for this will enhance your cash flow exponentially. 4. Bring a new product or service to market. Learn how to predict a new product's success and accelerate the innovation process. And once you've got access to your cash, the book introduces a unique and powerful concept for how to hold on to that cash as long as possible. Silver calls it "gatekeeping, " and shows how you can control access to your valuable assets and your cash by leveraging the companies with which you do business so that they provide the up-front cash - not you! DavidSilver wants to make sure you succeed at liberating your cash - thereby energizing your business. Here's his promise: "Fifteen months from now, you will be running a company with so many marketing channels your interest income on idle cash and short-term investments will exceed you