Strong Woman

Karren Brady is now one of the most high-profile business women in the UK following on her success with the BBC Junior Apprentice this summer, and the forthcoming series 6 of The Apprentice where she’ll be Sir Alan Sugar’s right-hand woman judging the contestants. She has been voted Business Woman of the Year twice in the past four years and is a constant feature in many of the high-profile weekly magazines. Karren has spent 16 years as a managing director in the English Premier League – firstly at Birmingham City (where she made her name) and since last year at West Ham United, where she recently sacked the popular manager Gianfranco Zola. This is a strong-minded, talented woman breaking through the glass ceiling of a male-dominated industry, beating the boys at their own game, and she wants to tell you how she did it, and how she plans to stay there. Along the way this will be an extremely enjoyable ride through her career thus far in the footballing and media worlds, providing humorous insights into the type of players, managers, celebrities, and pundits she has had to deal with. The shocking way the majority of Premier League clubs are run, the financial state most of them are in, and the rules she thinks need to be enforced to get back to a healthy state. Allied to this, will be her take on the business world in general, the state of the country’s finances post-credit crunch, and of course her new-found success in the TV world with Sir Alan Sugar, and most recently Sir Phillip Green.