Marketing Excellence 2
- Authors
- Burkitt, Hugh
- Publisher
- The Marketing Society
- ISBN
- 9780956395917
- Date
- 2010-11-18T00:00:00+00:00
- Size
- 6.62 MB
- Lang
- en
Marketing Excellence 2 features 34 award-winning case studies from some of the world's leading brands, including Sky+, BT Business, Audi, Magners, O2, Waitrose, McDonald's, Aviva, Marks Spencer, Shell, UPS, Virgin Atlantic and many more. Covering marketing applications from Customer Insight, Marketing Communications and Launching Brands to Global Branding, Social Marketing and Marketing for Sustainable Consumption - this books covers it all.
Representing the best of the best, each case study details different marketing techniques in action, but all are consistent in one thing: all showcase great strategic thinking, great creativity and perfect execution.