Speaking From the Heart in Sales · Do What They Won't Do

When Angel Medina, mortgage professional, first started in his career, he dove deep into research mode, reading every sales book he could get his hands on in order to become a household name in his industry. Angel realized that most of these sales books regarded clients and customers as "just another number." Disillusioned with this approach, he decided to do things his own way and set out to form bonds of trust and honesty with his clients, telling them what they needed to hear, not what they wanted to hear, and doing what others in his industry wouldn't-always with the goal of helping each and every client and their family. Speaking from the Heart outlines how Angel was able to use the power of honesty and communication in his work to transform his clients' experiences and build lasting connections and teaches you the skills and mindset to do the same-to build the communication skills necessary to reach your clients, to do what other professionals in your industry won't, and to build success in every area of your life as you become a top-notch professional in any career you choose.