[Dummies 01] • Customer Experience For Dummies

Customer engagement can generate sales growth, competitive advantage, and profitability. Companies must be relevant and add value to win and retain customers. "Customer Engagement For Dummies" covers: engaging customers through their channel(s) of choiceimplementing social and mobile engagement strategieslistening to your customers and providing feedback on the feedbacktaking a holistic view of your customers across channels: becoming trustworthy and transparent to your customerscutting across your internal silos to focus on customers