The Hardware Startup

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, *The Hardware Startup* takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

Validate your idea by learning the needs of potential users

Develop branding, marketing, and sales strategies early on

Form relationships with the right investment partners

Prototype early and often to ensure you're on the right path

Understand processes and pitfalls of manufacturing at scale

Jumpstart your business with the help of an accelerator

Learn strategies for pricing, marketing, and distribution

Be aware of the legal issues your new company may face