Tell Everyone · Why We Share and Why It Matters

Social media is taking centre stage in our world, challenging and unsettling 20th century ways of living and working. No one is immune. Tell Everyone is a groundbreaking work that delves deeply into how social media is reshaping the worlds of business, politics and activism.

Written with journalistic flair but with academic rigour, Tell Everyone explains why we feel compelled to share news, gossip and information, and always have. Former BBC News online pioneer Alfred Hermida examines how our ability to create and share news is shaping the information we receive and depend on to make informed decisions, from choosing politicians to doing business.

There is barely a profession that isn’t being fundamentally disrupted by social media, whether you are a teacher, a cab driver, a doctor or a parent. Combining historical examples, real-world experiences and leading research, Tell Everyone is your essential guide to understanding how this digital revolution is affecting you.