Strategic Storytelling · How to Create Persuasive Business Presentations
- Authors
- McKinsey, Dave
- Publisher
- Createspace Independent Publishing Platform
- Tags
- business
- ISBN
- 9781500594466
- Date
- 2014-11-08T00:00:00+00:00
- Size
- 4.23 MB
- Lang
- en
“Strategic Storytelling” is a complete guide to creating persuasive business presentations.
Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.