Why Stocks Go Up and Down

This book provides a sound understanding of the fundamentals of investing in stocks and bonds. The book explains the basics of financial statements and analysis, cash flow generation, stock price valuation, and more. It goes well beyond most introductory books. It is perfect for readers with little or no background in investing and is certain to add value for experienced investors as well.

Who should read this book? New investors who want a solid background in stock and bond fundamentals. Anyone planning to take an introductory accounting or investment course. Readers of popular investment books who encounter terms or concepts they do not understand.